Evolution and Mission

People seem to always be curious…”Why ‘EVO’?”

The story goes something like this:

It was in New Hampshire of 1910 when the first technical climb was completed and recorded in the United States. There, on the intimidating slopes of the Huntington Ravine within Mount Washington, climbing began. Were we there? No. Was our inspiration? You betchya. At EVO Rock + Fitness, we believe that we have all evolved from this larger history, and we invite you to join the evolution of this sport as it continues to amaze us.

We know that everyone has untapped potential inside of them—it’s only a matter of discovering it. Our gyms provide the framework for people of all ages and abilities to discover that potential through climbing in an encouraging, non-intimidating environment.

Historically, climbing has revolved around community and camaraderie almost more than climbing itself. Stories of sketchy ascents, near-death experiences, or sending a cruxy boulder problem cannot be told without talking about the people who were there. Profound relationships will always be an integral part of being a climber, and EVO celebrates this fact by hosting ongoing social events for the climbing community throughout the year.

Our Portland gym is special because it evolved from the Maine Rock Gym, (MRG), built in 1994. The climbing community had gotten so big that the MRG needed to expand to a larger facility, which became EVO. The soul of the MRG community lives on at EVO with the ownership, the staff, and community.

Regardless of who you are or where you come from, we’re all climbers, (maybe you just haven’t discovered it yet!) and we all play a part in this story…this culture…this ongoing evolution.

What’s your story? Tell us at #myevolution